Miss Tiffany's Universe is a beauty contest with transgender contestants held in Pattaya, Thailand. Since it began in 2004, the annual contest is receiving more attention since it is broadcast live on National Thai television with an average of 15 million viewers. Thailand use this pageant to promote Pattaya as a resort city and to improve Pattaya's image abroad.
Tiffany's Show also take part into charity events for the less fortunate within the local community and to support The Royal Sponsored AIDS Foundation; a charity program. The goal of this contest is to promote Pattaya as an international tourist destination and to show the beaches of Pattaya bay.
