Kelly Odell, founder of KOllective, is a Leicester based business offering a collective of services from make up, hair styling, Special effects makeup, face-painting. This special effects makeup concept was inspired by our inner demons, and mental illnesses such as bipolar, ADHD, and depression. It is thought that we can all relate by having inner demons, a self-doubt constantly dragging us down.
Kelly created the latex mask and body pieces all within a 9 day turn to apply on a photo shoot using Suzi Cumming as a model. The occasion was special as they collaborated with ideas as Suzi is a sufferer and really helped make it clear what suffering actually looks like if you could see what a sufferer was feeling. Suzi suggested incorporating hands as if being held back and tied down or suffocated. And Kelly really wanted to show expressions and emotions in the faces within the design. Also, an ambigram was put into the design which states I'm fine and when turned upside down it reads save me.
The professional photographs were taken by horror fanatic Rick Jones at Horrify me studios. Kelly picked Rick for his amazing editing skills and love of horror and details because although they photographed the design in its raw state they later added lots of fake blood which pushed the design into a graphic gory style. The design took 6 hours to apply with assistant Claire Jones. If it was not for Claire assistance the design would have taken much longer to apply. The idea of wearing a mask also brings into the concept that many of us hide behind a mask of our true feelings daily as we put on a happy face to mask the pain inside or hardship times in our lives. The design is special and, hopefully, it shows to everyone suffering that they are not alone. Speak out and speak to anyone about how you're feeling it will probably turn out that they may have been feeling similar at some point.
